The Directorate of Public Affairs has engaged staff of the University of Cape Coast in the use of uniformed letterhead of the University.
According to the Directorate, the inconsistency in the usage of the letterhead by some Colleges, Directorates, Faculties, Schools, Departments and Sections has become a major concern to the corporate image of the University.
Against this backdrop, the Directorate held a two-day workshop to educate a section of staff on the need to be consistent with the approved letterhead of the University.
Speaking at the event, the Director of the Directorate of Public Affairs, Major Kofi Baah-Bentum (rtd) said, “The reason we are here is to synchronize and make sure that we are all on the same page when it comes to the University letterhead.”
“Over the period we have seen that even though we have changed the University logo, for some reason, some people are still using the old logo which was changed long before we moved from the old administration block” he added.
A facilitator taking a participant in the workshop through a practical session
Major Baah-Bentum urged participants to take the workshop seriously and make sure they used the approved letterhead in the discharge of their duties.
According to the Head of the Public Relations and Protocol Section, Mr. Felix Adu-Poku, the exercise was important for staff to have the required size of the logo and how it should appear on letterheads. He also gave a hint of a new Communication Policy by the Directorate which focuses on streamlining communication activities within the University.
He said, “We have a document that we have put together that is coming up very soon. It talks about branding issues and other communication activities that we do in the University which we have put together as a formulation to communicate in the University of Cape Coast.”
Director of DPA-UCC, Major (rtd) Baah-Bentum, addressing participants during the workshop
Mr Adu-Poku further underscored the need for staff to discard the old letterheads and stick to the new format of letterheads, as well as the usage of the new logo.
“Let us note that rebranding comes with a cost,” he noted.
The workshop aimed at not only revisiting the existing logo but also enhancing staff capabilities in crafting professional letterheads.
Source: Documentation and Information Section-UCC